NBA G LEAGUE - TODAY TOMORROW
FELLOW LA ~ Look Development | Design & Animation
Concept Development & Animation
Marcelo Petrella, Creative Director at Fellow LA, invited me to join the team for some initial look development and animation tests. Under his creative direction, I helped animate the player echoes/trails, the distortion/shake FX and the phone UI & tracking: Phone UI + Tracking (:00-:01), Phone UI + Tracking + Distortion FX (:09-:12). Player trails/echoes + Split-Screens (:21-:33), Player trails/echoes + Split-Screens (:35-:54).
Style Frames
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/cfdc10b7-da4a-45a2-8cfc-b912b4a68a3f_rw_1920.png?h=50d893c20773b09696d94403c3e141b4)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/4fde7139-ec71-4580-a9b2-9f1b78d56d9e_rw_1920.png?h=1ae824bd6702ef3f2c0faff8879bcd61)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/3d71432b-97c7-4f4a-97c8-09020bdb739d_rw_1920.png?h=441029dd7d92f7ed9ecd68ccbf4a0859)
EXPLORATION
DUNK/SHAKE EXPLORATION
Credits
FELLOW LA
Creative Director: Marcelo Petrella
Creative Director: Vincent Wauters
Producer: Emma Nylander
Editorial: Fellow LA
3D: Wes Kandel
2D: John Fischer
Creative Director: Vincent Wauters
Producer: Emma Nylander
Editorial: Fellow LA
3D: Wes Kandel
2D: John Fischer
Big thank you to Marcelo Petrella & the team at Fellow LA for bringing me on to help out with this project.
Great creative direction & I really enjoyed collaborating with everyone.
Software used - After Effects | Photoshop.