NBA G LEAGUE - TODAY TOMORROW
FELLOW LA ~ Look Development | Design & Animation
Concept Development & Animation
Marcelo Petrella, Creative Director at Fellow LA, invited me to join the team for some initial look development and animation tests. Under his creative direction, I helped animate the player echoes/trails, the distortion/shake FX and the phone UI & tracking: Phone UI + Tracking (:00-:01), Phone UI + Tracking + Distortion FX (:09-:12). Player trails/echoes + Split-Screens (:21-:33), Player trails/echoes + Split-Screens (:35-:54).
Style Frames
EXPLORATION
DUNK/SHAKE EXPLORATION
Credits
FELLOW LA
Creative Director: Marcelo Petrella
Creative Director: Vincent Wauters
Producer: Emma Nylander
Editorial: Fellow LA
3D: Wes Kandel
2D: John Fischer
Creative Director: Vincent Wauters
Producer: Emma Nylander
Editorial: Fellow LA
3D: Wes Kandel
2D: John Fischer
Big thank you to Marcelo Petrella & the team at Fellow LA for bringing me on to help out with this project.
Great creative direction & I really enjoyed collaborating with everyone.
Software used - After Effects | Photoshop.
