EA MADDEN REVEAL TRAILER
THE MILL ~ Look Development | Design & Animation
Concept Development & Animation
Donnie Bauer, Creative Director at The Mill, invited me on board to help with refine some of the initial look development. I helped animate and design a couple of the player call-outs: Mid-Air Knockouts / Hit Everything (:48-:52, ). I tracked and animated the grid overlay under the Field Sense callout (:14-:17). I also helped to refine the end type animation as it transformed from Play Like Madden to Play Like Mad (1:08-1:12).
Style Frames
TYPE EXPLORATION
UI EXPLORATION
Credits
THE MILL
Agency
Agency: Electronic Arts 
Group Senior Producer: Anthony Doyle
Content Producers: Taylor Shimkus, Garrison Askew
Creative Director: Josh Kline
Creative Leads: Jared Liebmann, Jordan Bromberg
VFX
VFX: The Mill
Creative Director: Donnie Bauer
Executive Producer: Troy Smith
Producer: Esther Montgomery
2D Lead: Jamie Beckwith
Designers: Adrian Navarro, John Fischer, Vivan Kim, Yao Lien, Brian O’Donnell, Mohamed Basil
Production Coordinator: Sabah Khan
Colour
Colour: The Mill
Colourist: Kristopher Smale
Colour Producer: Nubia Lima
Colour Assist: Jonathan Brandenburg


Editorial
Editorial: Electronic Arts
Mill Editor: Spencer Wehde
Big thank you to Donnie Bauer & the team at The Mill for bringing me on to help out with this project.
Such a great team & I really enjoyed collaborating with everyone. Awesome experience & super pumped how this turned out! 


Software used - C4D | After Effects |  Photoshop.
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