EA MADDEN REVEAL TRAILER
THE MILL ~ Look Development | Design & Animation
Concept Development & Animation
Donnie Bauer, Creative Director at The Mill, invited me on board to help with refine some of the initial look development. I helped animate and design a couple of the player call-outs: Mid-Air Knockouts / Hit Everything (:48-:52, ). I tracked and animated the grid overlay under the Field Sense callout (:14-:17). I also helped to refine the end type animation as it transformed from Play Like Madden to Play Like Mad (1:08-1:12).
Style Frames
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/600aaa05-1645-4003-9135-ac0c7f9bd8cb_rw_1920.jpg?h=c5eaf033a6140e25ae621a1cfa6738f3)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/451a8587-f68f-4ed5-b9fc-54ffe04cc3a2_rw_1920.jpg?h=420c256bfd74deefd2ae5c38d8e5d43f)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/51ccd779-02ae-4634-97ae-825bc8f2ff06_rw_1920.jpg?h=7f5571c142600632fe1edeaf9071ebe4)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/4a1aab82-b8c7-4cc1-838a-ad2380fa5135_rw_1920.jpg?h=134d1ce1dd01ff5d12ba701bd6b6622c)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/2f8cc111-300a-4895-a9ca-e83c7c827852_rw_1920.jpg?h=83542136058dd26b5af3a3e963d15aca)
![](https://cdn.myportfolio.com/d44391bc-0dc1-4e07-ab88-f37f6229bd29/8c828ed0-f40b-40f4-b52b-20ea9fffca15_rw_1920.jpg?h=dbe2bf5b2093de056be36c9309e1ba8d)
TYPE EXPLORATION
UI EXPLORATION
Credits
THE MILL
Agency
Agency: Electronic Arts
Group Senior Producer: Anthony Doyle
Content Producers: Taylor Shimkus, Garrison Askew
Creative Director: Josh Kline
Creative Leads: Jared Liebmann, Jordan Bromberg
Group Senior Producer: Anthony Doyle
Content Producers: Taylor Shimkus, Garrison Askew
Creative Director: Josh Kline
Creative Leads: Jared Liebmann, Jordan Bromberg
VFX
VFX: The Mill
Creative Director: Donnie Bauer
Executive Producer: Troy Smith
Producer: Esther Montgomery
2D Lead: Jamie Beckwith
Designers: Adrian Navarro, John Fischer, Vivan Kim, Yao Lien, Brian O’Donnell, Mohamed Basil
Production Coordinator: Sabah Khan
Creative Director: Donnie Bauer
Executive Producer: Troy Smith
Producer: Esther Montgomery
2D Lead: Jamie Beckwith
Designers: Adrian Navarro, John Fischer, Vivan Kim, Yao Lien, Brian O’Donnell, Mohamed Basil
Production Coordinator: Sabah Khan
Colour
Colour: The Mill
Colourist: Kristopher Smale
Colour Producer: Nubia Lima
Colour Assist: Jonathan Brandenburg
Colourist: Kristopher Smale
Colour Producer: Nubia Lima
Colour Assist: Jonathan Brandenburg
Editorial
Editorial: Electronic Arts
Mill Editor: Spencer Wehde
Mill Editor: Spencer Wehde
Big thank you to Donnie Bauer & the team at The Mill for bringing me on to help out with this project.
Such a great team & I really enjoyed collaborating with everyone. Awesome experience & super pumped how this turned out!
Software used - C4D | After Effects | Photoshop.