Nike Air Max Day '19
Digital Kitchen ~ Design & Animation
Design & Animation
The Department of Unimaginable. A Semi-fictitious place within Nike, which has a single goal:
to experiment and invent unimaginable product innovations.
Nike Air, one of the department's most successful experiments, is defined by its relentless ambition to ‘GO BIGGER’.
Styleframes​​​​​​​

Concept Development
We originally debated starting out with a fly-through of the Chicago skyline.
I worked out a sequence starting with x-particles, transitioning to simple 3D buildings & ending with a flat map.
In the end, it just took up too much time & didn't fit well with the concept.
Animation Tests
Ultimately, we decided upon pixel-sorting & glitch effects to help tell the story. I did quite a few rounds trying to figure out what looked the best. These are some of the tests that we liked & improved upon.
CREDITS
Agency: Digital Kitchen 
Client: Nike 
Creative Director:  Nico Gibson 
Producer: Megan St. John 
Editor: Mike Alfini
Design & Animation: John Fischer
Big thank you to Jason Esser, Nico Gibson, Megan St. John & the team at Digital Kitchen for bringing me on to help out with this amazing project.
All of this was done remotely & I couldn't be happier with how smoothly everything went. Great feedback, great timeline, & great people to collaborate with! 
MY ROLE: I designed & animated the pixel-sorting & glitches throughout. I animated everything for 14 different versions based on rough edits. I also did all of the color correction. 

Software used - AE Pixel Sorter 2 | After Effects | Illustrator |  Photoshop.
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